Home > Work > Parle Foods > Parle-G: G Maane Genius

Parle-G: G Maane Genius Onam Film 2025

Togetherness woven in.

In its latest Onam campaign, Parle-G reminds us that festivals don’t just mark time, they reaffirm connection. The film follows a family returning to Kerala after years away, rediscovering age-old rituals as they piece together a celebration of togetherness. From cousins crafting a pookkalam to the shared laughter over preparing the Onasadya and friendly tug-of-war matches, the narrative underlines how cultural bonds and joy endure even when landscapes change.

This is storytelling that goes beyond product, capturing a festival’s soul, reigniting nostalgia, and reinforcing that joy multiplies when shared.

Parle G - Jo auron ki khushi mein paye apni khushi.

Parle-G | Onam (Malayalam)