Candere

Some bonds outshine every role

Moving away from typical high-fashion jewelry tropes, we placed our protagonist i.e. SRK in a relatable post-work commute setting. By weaving a story of a daughter’s workplace frustration and a father’s attempt to bridge the gap, we positioned Candere as the ultimate symbol of reconciliation and "making every moment special." The film highlights that while professional roles can be complicated, the role of a parent is made simpler with a gesture of love.